Robot to carry your things

Piaggio Fast Forward to Host Launch Event in Boston
Boston, MA – January 30, 2017 – Piaggio Group, the largest European manufacturer of two-wheel motor vehicles, a leader in light mobility founded over 130 years ago, has launched Piaggio Fast Forward, a newly-established company based in the U.S. formed to pioneer the future of light mobility by fundamentally rethinking the movement of people and goods.

Image Credit: Piaggio Group

“We have established Piaggio Fast Forward to reinvent the future of mobility and this is best accomplished with PFF as a separate entity, but with the backing and experience of the Piaggio Group,” said Mr. Michele Colaninno, Chairman of the Board of PFF. “You can expect to find Piaggio Fast Forward blurring the lines between transportation, robotics, and urban environments.”
Piaggio Fast Forward is based in Boston, Massachusetts and is led by CEO Jeffrey Schnapp, Chief Creative Officer Greg Lynn, Chief Operating Officer Sasha Hoffman and Chief Design Research Officer Dr. Beth Altringer.  PFF’s Board of Advisors include Nicholas Negroponte (Founder, MIT Media Lab), John Hoke (VP Global Design, Nike), Doug Brent (VP Technology Innovation, Trimble), and Jeff Linnell (former Director of Robotics, Google).
“The transportation and robotics industries tend to focus on optimizing tasks and displacing labor,” according to Jeffrey Schnapp, CEO of Piaggio Fast Forward “We are developing products that augment and extend human capabilities, instead of simply seeking to replace them.”

Image Credit: Piaggio Group

Introducing Gita
Piaggio Fast Forward’s first offering is Gita (pronounced “jee-ta” and in Italian means a “short trip”), an autonomous vehicle that extends a person’s cargo-carrying abilities. Gita is an intelligent vehicle with a communicative personality. It learns and navigates indoors and out with the oversight and decision-making of humans. Gita is able to follow a human operator or move autonomously in a mapped environment.


Gita is 26 inches tall, has a cargo carrying capacity of 40 lbs, and a maximum speed of 22 mph. Gita is designed to travel at human speeds with human agility. Gita has a zero turning radius and is designed to accompany people at speeds from a crawl, to a walk, to a jog, to riding a bike. Instead of deciding to use an automobile or truck to transport 40 pounds worth of packages, Piaggio Fast Forward wants to help people walk, run, pedal and skate through life with the assistance of a family of vehicles like Gita.

Image Credit: Piaggio Group

“Think about how much more freely you would be able to move from one point to another if lugging cumbersome items was removed from the equation,” added Schnapp. “Gita frees up the human hand to focus on complex and creative everyday tasks by taking over mundane transportation chores. You can also send your Gita off on missions while you are busy doing something more pressing.”
PFF will be deploying Gita in a variety of B2B pilot programs in the near term, with an eye toward future consumer applications.
Press Reception and Demonstration
Piaggio Fast Forward will privately debut their product on Thursday, February 2nd to an exclusive group of partners and select members of the media.
When:             Thursday, February 2, 2017 from 5:45 – 9:00 p.m.
Where:            Cambridge, MA
Whom:            Executives from PFF will be available for interviews, as will Piaggio Fast Forward Chairman Michele Colaninno and Piaggio Group Chairman and CEO Roberto Colaninno
RSVP:              Reporters may request an invite at

About Piaggio Fast Forward
PFF was founded in 2015 by the Piaggio Group to pioneer the intelligent movement of people and goods at just the right scale: larger than aerial drones but smaller than self-driving cars and trucks. The company’s mission is to help people to move better, further, faster, and more enjoyably. We build robots and lightweight transportation solutions that travel behind and beside people on the move. In the present era of machine intelligence, autonomy, and ubiquitous networks, we seek to promote more vibrant cities filled with pedestrians, cyclists, and skaters whose mobility is enhanced by new varieties of smart vehicles. PFF is based in Boston, Massachusetts.  For more information, please visit or follow the company @P_F_F

About Piaggio Group
The Piaggio Group is the largest European manufacturer of two-wheel motor vehicles and one of the world leaders in its sector. The Group is also a major international player on the commercial vehicle market. Established in 1884 by Rinaldo Piaggio, since 2003 the Piaggio Group has been controlled by Immsi S.p.A. (IMS.MI), an industrial holding listed on the Italian stock exchange and headed by Chairman Roberto Colaninno. Immsi’s Chief Executive Officer and MD is Michele Colaninno. Roberto Colaninno is the Chairman and Chief Executive Officer of the Piaggio Group, Matteo Colaninno is Deputy Chairman. Piaggio (PIA.MI) has been listed on the Italian stock exchange since 2006. The Piaggio Group product range includes scooters, motorcycles and mopeds from 50 to 1,400 cc marketed under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands. The Group also operates in the three and four-wheel light transport sector with commercial vehicles.


Tim Smith

Element Public Relations