Strawberry Picking Robot by Harvest CROO Robotics

Harvest CROO (Computerized Robotic Optimized Obtainer) began in 2012 on Gary Wishnatzki’s vision of creating a solution to the dwindling labor force in agriculture. With the expertise of co-founder and Chief Technical Officer, Bob Pitzer, they began developing the first Harvest CROO machines.  In Previous rounds, $1.8 million was raised through qualified investors.  Many of these investors are members of the strawberry industry, including Sweet Life Farms, Sam Astin III, California Giant, Inc., Main Street Produce, Inc., Sweet Darling Sales, Inc. Innovative Produce Inc., DG Berry, Inc., Central West, and Naturipe Berry Growers.  In Round C, Harvest CROO is seeking to raise $3 million to build the next version, the Alpha unit, which will be the predecessor to a production model.  To learn more about Harvest CROO, including current career opportunities for experienced engineers, contact or visit